Testimonials

Procter & Gamble - Launching Pampers parents’ web site in Israel At the beginning of 2006, P&G decided to launch its Pampers parents' website in Israel, using our personalized CD as its promotion. The product enjoyed a high perceived value with significant educational benefit. Each P&G customer who registered to the new web site, giving his/her real home address and the child’s name and age, received a mail delivery of our personalized CD, Pampers- branded and using the child’s name, free of charge. Using minimal PR and almost no advertising, the launch campaign had passed its expected targets, gathering over 50,000 new customers, which reflects a remarkable penetration of more then 50 percent of the relevant market, in less than three months. In this campaign, P&G earned a huge, reliable, accurate, and relevant high-quality customer base. Recently, as a result of this success, P&G decided to initiate an additional campaign, offering each new registered customer of its Israeli parents’ web site a free download of three of our personalized songs.